Your Audience Isn’t “Everyone”

If your music is “for everyone,” it’s actually for *no one.*

The best artists?

They *polarize.*

They know who they’re talking to—and who they’re not.

You’re not trying to win over the whole world.

You’re trying to reach *your world.*

So speak their language.

Post like you know them.

Build for *them.*

Because when you narrow your focus, you *amplify* your impact.

Need help finding your people? Hit me up at larry@ninenorthmail.com.

when you narrow the focus, you amplify the impact.

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