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The Algorithm Favors the Brave
Hey, I’m Larry from Nine North. Scared to post because it might flop? Here’s the deal: The algorithm doesn’t care if it’s perfect. It rewards reps. It rewards boldness. It rewards *real.* Your fear of bombing? That’s killing more momentum than any bad post ever could. So experiment. Be weird. Say something that actually means something. Because brave content builds brave fans. It builds the tribe you need to succeed. Let’s get your content strategy aligned—email me at...

Larry Pareigis
3 days ago1 min read


Your Audience Isn’t “Everyone”
If your music is “for everyone,” it’s actually for *no one.* The best artists? They *polarize.* They know who they’re talking to—and who they’re not. You’re not trying to win over the whole world. You’re trying to reach *your world.* So speak their language. Post like you know them. Build for *them.* Because when you narrow your focus, you *amplify* your impact. Need help finding your people? Hit me up at larry@ninenorthmail.com. #MusicMarketing #ArtistTips #IndieArtist

Larry Pareigis
7 days ago1 min read


Your Show Starts Before the Stage.
The concert doesn’t begin at showtime. I t begins the moment you announce it. Every post, every story, every invite—that’s part of the show. Fans should feel the energy before they walk in the door. So build the hype like it’s the opener. Because it is. Want to turn your next gig into an event? Email me at larry@ninenorthmail.com or hit me up in the chat bubble on the site. Remember: Nine North’s got your back. Your show starts BEFORE the stage. We are the no-screw-around

Larry Pareigis
Nov 41 min read


Repetition = recognition.
Post your song again. Then again. Once more. Fans remember the 15th time, not the first. Repetition = branding. larry@ninenorthmail.com #MusicMarketing #PostItAgain #ArtistTips #BrandYourSound Repetition = recognition. Reach out anytime for more: larry@ninenorthmail.com

Larry Pareigis
Oct 291 min read


The Playlist Myth
Stop confusing streams with fans. 🛑 Playlists boost numbers; community builds a career that lasts. Chase people harder than you chase playlists. Want to focus on fans, not fluff ? 📫larry@ninenorthmail.com #MusicMarketingTips #FansFirst #MusicBusiness #LastingCareer Streams don't buy tickets. Fans do.

Larry Pareigis
Oct 241 min read


Music videos don't need a big budget.
🎥✨ Unleash your creativity with just an iPhone and a story! No need for big budgets or film crews. Fans crave authenticity. Want to learn more? Hit me up at larry@ninenorthmail.com . Remember, Nine North’s got your back! #Storytelling #Creativity #FilmMaking #iPhoneFilmmaker You don't need $10K for a music video. This is us, 24/7/365.

Larry Pareigis
Oct 221 min read


Your artist bio isn’t your resume.
Your story isn't your stats. 🎸 Fans don't care when you started—they care why you never stopped. Write like you're talking to someone who believes in you, not filing a report. Ready to craft your real story? Let's go. 📧 larry@ninenorthmail.com #YourStoryMatters #MusicianLife #BeAuthentic #TellYourStory Your story beats your stats.

Larry Pareigis
Oct 191 min read


Stop Chasing Virality.
🚫 Don’t chase lightning. Build the storm. A viral moment won’t build your career — consistency will. One big spike feels good…but a steady climb feels better. Want help building momentum that lasts? 📩 larry@ninenorthmail.com Nine North’s got your back. #BuildTheStorm #MusicMomentum #ArtistGrowth #ConsistencyWins #MusicMarketing #IndieArtistSupport #CareerNotClicks Be the STORM. This is us, now and forever.

Larry Pareigis
Oct 151 min read


The Best Marketing Is Still Word-of-Mouth
🔥 Algorithms shift. Ads spike. But word-of-mouth? That’s timeless. Be so good they have to talk about you. Let’s build that kind of...

Larry Pareigis
Oct 101 min read


Silence Is a Strategy—If You Use It Right.
Sometimes the loudest move is silence. Tease. Pause. Let the buzz build. Silence with strategy = impact. Want to know when to lean in or...

Larry Pareigis
Oct 81 min read


Stop comparing yourself to other artists.
You're two singles in. They’re ten years deep. Of course their team + numbers are bigger. You can’t shortcut time—you CAN stack effort....

Larry Pareigis
Oct 21 min read


Release dates aren’t suggestions.
Release dates aren’t suggestions—they’re deadlines. Announce it, own it, deliver. Need help with your rollout? → larry@ninenorthmail .com...

Larry Pareigis
Sep 271 min read


Don’t Confuse Activity with Progress.
A packed calendar doesn’t mean you’re moving forward. You can post, tweak, design, and still be spinning your wheels. Progress is...

Larry Pareigis
Sep 221 min read


The first 24 hours after your release?
Critical. Reply to every comment. Thank every share. Drop bonus content. Push it hard. Day one momentum feeds the algorithm, fuels...

Larry Pareigis
Sep 181 min read


The Truth About Passive Music Business Income
Hey, I’m Larry from Nine North. You want to make money while you sleep? Here’s the truth about passive income: It takes active work up...

Larry Pareigis
Jul 161 min read


You need a FAN ENGINE.
Stop waiting to build your fan engine. 🎯 You don't need a million followers - you need genuine connections with people who actually care...

Larry Pareigis
Jul 41 min read


Sync Licensing--Is Your Music Even Cleared?
Quick question--Is your music cleared for licensing? Syncs, ads, background placements = real money —we’re talking thousands per track....

Larry Pareigis
Jun 291 min read



Larry Pareigis
Jun 280 min read


Gotta Put In The Reps.
Do. The. Work.

Larry Pareigis
Jun 281 min read


Transform Your Music Career: Nine North's Complete Artist & Label Solutions for Q2 2025
The clock is ticking on Q2 2025, and here's a stark reality: Over 150,000 songs are being uploaded daily to streaming platforms. But how...

Larry Pareigis
Mar 302 min read
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