If your music is “for everyone,” it’s actually for *no one.* The best artists? They *polarize.* They know who they’re talking to—and who they’re not. You’re not trying to win over the whole world. You’re trying to reach *your world.* So speak their language. Post like you know them. Build for *them.* Because when you narrow your focus, you *amplify* your impact. Need help finding your people? Hit me up at larry@ninenorthmail.com. #MusicMarketing #ArtistTips #IndieArtist