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  • Writer's pictureLarry Pareigis

What IS Music Promotion?

In its most basic form, music promotion is the strategic effort to create awareness and excitement for your music. Building a loyal fan base and getting your music heard by the right people is crucial. Think of it as a bridge between creating great music and getting it recognized.


Here are some key goals of music promotion:


  • Increase streams and sales: Getting more people to listen to (through radio or streaming) and purchase your music is crucial.

  • Grow fanbase: Building a community of dedicated fans who support your career is critical.

  • Generate buzz and excitement: Creating a sense of anticipation and interest around your new releases.

  • Gain media attention: Securing coverage in publications, radio stations, and online platforms can significantly boost your exposure.

  • Establish brand identity: Develop a unique image and message that resonates with your target audience.


Many different channels and strategies can be used for music promotion. Here are some of the most common:


  • Social media: Building a solid presence on platforms like Instagram, TikTok, and YouTube is essential to establishing an ongoing relationship with fans and sharing content.

  • Streaming platforms: Submitting your music to playlists and pitching to curators on Spotify, Apple Music, and other platforms can reach a broad audience.

  • Live performances: Playing shows is a terrific way to connect with your fans directly and build a following.

  • Public relations: Securing interviews, features, and reviews in media outlets can generate valuable exposure for your music.

  • Influencer marketing: Partnering with influencers who have a relevant audience can help spread the word.

  • Online advertising: Paid advertising on platforms like Google and Facebook can target specific demographics and interests.


Effective music promotion requires careful planning, creativity, and consistent effort. By understanding the target audience and using the right mix of strategies, you can increase your chances of success and achieve your musical goals.


Rest assured; this is only the beginning of my extensive discussion on this topic. I have much more to share, and I am confident my insights will be valuable. Please do not hesitate to contact me at larry@ninenorthmail.com if you have any questions!





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