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  • Writer's pictureLarry Pareigis

So…how do I navigate the Attention Economy as a musician?

I promised you a part two, so here it is. After discussing the attention economy in the previous post, now it's time for steps about how best to make it work for you!


Succeeding as a musician in the new attention economy involves several strategies:


1. Adapt to Shorter Attention Spans: With the average attention span decreasing, musicians are creating shorter songs with fewer verses to capture listeners quickly.

2. Leverage Social Media Platforms: Platforms like TikTok have revolutionized how music is discovered and consumed. Musicians can use these platforms to create viral content and reach a wider audience.


3. Release Music Consistently: The volume and velocity of music releases have increased. Regularly putting out music can help artists stay relevant and keep their audience engaged.


4. Engage with Fans: Building a strong relationship with fans through social media, live streams, and interactive content can help sustain attention.


5. Utilize Data and Analytics: Understanding streaming data and analytics can guide musicians to make informed decisions about their content and marketing strategies.


6. Collaborate and Network: Collaborations with other artists and networking within the industry can open up new opportunities and audiences.


7. Focus on Quality and Uniqueness: Despite the push for quantity, quality and uniqueness still matter. Creating music that stands out can help cut through the noise.


8. Diversify Revenue Streams: Exploring different revenue streams, such as merchandise, live performances, and licensing, can help musicians thrive financially.


Remember, the key is to capture and sustain the audience's attention in a world where it is a scarce resource. By staying up-to-date with trends, being proactive, and continuously engaging with your audience, you can navigate the attention economy successfully!


As always, if you have questions or me and my team can help you, reach out to me at larry@ninenorthmail.com!


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