Spotify is the New New and Radio is Old and Busted, Right? Not so fast...
I know you're thinking, Pareigis, you're hyping Country radio and how effective it is at breaking artists because that's the business you're in! Well, you're right, I am! It also doesn't mean I'm wrong though.
People still demand radios in their cars, and Country fans in particular still like FREE radio as opposed to satellite radio or DSPs (like Spotify, Apple Music, YouTube Music, Amazon Music, etc) by a margin of 70% to 30%. We actively work satellite radio and DSPs. At the same time, especially as an aspiring Country artist, you cannot afford to overlook terrestrial Country radio. You do so at your peril. We're here to help, 24/7/365. It's what we do.
As regards the importance of good ol' radio, Tom Webster at Edison Media Research recently wrote the following:
We just completed a massive new study of new and prospective car buyers across six countries to determine the importance of broadcast radio in the car, and the results were consistent and clear: 90% of car buyers expect broadcast radio to be standard equipment in their car, and 82% of respondents would be less likely to buy a car that did not have a radio.
While many of the respondents in this research have access to other forms of audio in the car, broadcast radio was the most frequently-named top choice for in-car entertainment.
This study consisted of over 6,000 online interviews in Australia, France, Germany, Italy, the UK, and the U.S.A. It was commissioned by WorldDAB in partnership with Radioplayer, and sponsored by Commercial Radio Australia, Xperi, and the National Association of Broadcasters.
To check this out for yourself, check out the study in full here: https://www.worlddab.org/system/news/documents/000/012/251/original/WorldDAB_press_release_-_90_percent_car_buyers_say_broadcast_radio_should_be_standard_in_every_vehicle.pdf?1636476493
Hit me up anytime at email@example.com or 615-332-5511. Cheers, Larry.