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  • Writer's pictureLarry Pareigis

25-54 listeners listen more to AM/FM radio streams than to ad-supported streaming!

Surprised? It’s not me saying it. It’s the very well-respected Edison Media Research team.

So, what does this mean for you as a Country artist? It means that while it is essential to establish a presence on digital platforms and take advantage of their growing popularity, traditional Country radio should still be at the core of your promotional strategy.

This is where your target audience spends most of their time listening to music and is most likely to discover new artists and songs.

By partnering with my team, you will have access to a wealth of experience and connections in the Country radio industry. We understand the intricacies of this market and know how to promote your music to achieve maximum impact effectively.

From securing airplay on the most influential stations to crafting engaging promotional campaigns, we are committed to helping you succeed in this competitive landscape.

In conclusion, don't neglect the power of Country radio as you strive to grow your fan base and establish yourself as a successful Country artist.

By combining digital platforms' reach with traditional radio promotion's proven effectiveness, we can help you make your mark in the music industry and connect with your audience meaningfully. So, let's work together and make some noise for your music!

My thanks to Edison Media Research for using information from their newsletter.

Here are Edison's findings:

Radio is the #1 ad-supported audio source for all ages in the U.S.

Listeners aged 18+ spend more than twice the amount of their daily audio time with AM/FM radio compared to streaming audio.

AM/FM Radio Leads Listening Outside the Car, too.

Edison says to take a moment to consider that while the term “AM/FM radio” likely conjures up images of listening through a traditional radio receiver, it also includes online streams of stations with a significant audience of their own. In this sense, we categorize AM/FM radio streams (which are supported by ads) as a competitor to ad-supported streaming services.

When we think of radio, we must think of it as a product, not just a device.

The streams of AM/FM radio stations are incredibly competitive with ad-supported streaming services. Remember that paid streaming services do not connect listeners to advertiser messages, so today, we consider only streams that contain ads.

Looking at a very coveted demo for marketers reveals something about their audio streaming listening behavior, as illustrated by the graph below. When we look at the total time those aged 25-54 spend listening to streaming audio supported by ads, we see that more time (52%) is spent with AM/FM radio streams.

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