Chasing big numbers feels good. But the artists who win? They obsess over people, not metrics. Your next ten true fans are worth more than your next ten thousand streams. Fans talk. Fans convert. Fans stick. Streams don’t. Need help turning listeners into believers? Email me at larry@ninenorthmail.com . Nine North’s got your back. #MusicMarketing #ArtistGrowth #TrueFans #IndieArtist #FanEngagement #MusicBizTips Chasing big numbers feels good. It's not the win you think.