Campaign Experience Across Major Music Platforms
Spotify | Apple Music | SiriusXM | Pandora | Radio
Selected Release Campaigns
Examples of artists and releases supported through Nine North promotion campaigns.
Tom MacDonald - "Man In The Sky"
The Nine North Campaign Model
FOUNDATION
Position the release for radio, DSP discovery, and audience growth.
AMPLIFICATION
Activate radio, DSP discovery, and fan engagement to build momentum.
MOMENTUM
Turn early traction into sustained audience growth.
STRATEGIC RADIO PROMOTION
Radio campaigns built around timing, story, and format fit.
Nine North focuses on stations where a record has a real opportunity to grow rather than chasing spins that do not move a career forward.
DSP GROWTH STRATEGY
Streaming momentum is not random.
We help artists coordinate release timing, playlist outreach, and fan engagement so records build sustainable growth across streaming platforms.
CAMPAIGN ARCHITECTURE
Promotion works best when it amplifies something real.
Nine North helps artists connect music, marketing, and promotion into structured campaigns that build real industry leverage.
Campaign Impact
• Global radio campaigns across multiple formats
• Strategic DSP growth and playlist outreach
• SiriusXM and Pandora placements
• Campaign strategy for independent artists and legacy catalog releases
• Release strategy and waterfall planning
Larry Pareigis
MEET THE FOUNDER
After graduating with honors from Middle Tennessee State University’s School of Mass Communications, Larry Pareigis began his radio career in Nashville before moving to Albuquerque, Sacramento, and San Francisco, where he won a Gavin Program Director of the Year award.
He later joined Monument Records under the Sony Nashville umbrella, where he spent more than a decade leading promotion efforts across multiple labels, including Monument, Columbia, Epic, and Lucky Dog.
During that time, he worked on campaigns for artists including The Chicks, Gretchen Wilson, Montgomery Gentry, Van Zant, Miranda Lambert, Buddy Jewell, and many others.
Today, through Nine North Label Group, Larry helps artists and teams build strategic release campaigns that connect radio, streaming platforms, and audience growth.
Current and former clients include Ashley Monroe, Bryan White, Charlie Daniels, Court Yard Hounds,
Flynnville Train, Gretchen Wilson, Joey + Rory, John Berry, Tracy Lawrence, Train, Willie Nelson, and many more.
The truth of it is that every singer out there with songs on the radio is raising the next generation, so make your words count."
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